Cognitovia — Website Development Proposal
Technical & Financial Proposal
For Pollicy Data Institute

Website Design
& Development
Proposal

Prepared for Pollicy Data Institute Limited

Submitted by
Cognitovia
Contact
Gideon Ntumwa
Email
gideon@cognitovia.com
Website
cognitovia.com
Date
May 16, 2026
Deadline
May 24, 2026
500+Clients Served
$100M+Revenue Generated
14dFirst Results
24Team Members
Overview

Table of Contents

01

Executive Summary

Cognitovia is pleased to submit this proposal in response to Pollicy Data Institute's Terms of Reference for a Website Developer. We understand that Pollicy — a Pan-African, feminist organisation working at the intersection of data, technology, and design — requires a robust, dynamic, and future-proof digital platform that authentically reflects its mission and amplifies its impact across Africa and beyond.

Our proposal delivers a modern, mobile-first, fully accessible website built around Pollicy's feminist and Pan-African identity. We combine deep UX research, conversion-focused design, and scalable CMS architecture to produce a platform that will serve Pollicy for years — not just months.

Mission-Aligned Design
We design with Pollicy's feminist, Pan-African values at the centre — not as an afterthought.
Proven NGO Experience
YoungLife, GOG SACCO, Gate Consulting RW and more — we know how civil society organisations communicate.
Full-Stack Capability
24-person team covering UX/UI, front-end, back-end, CMS, SEO, security, analytics and training.
East Africa Based
Headquartered in Uganda — available, accessible, and culturally aligned with your context.

We are confident that Cognitovia is the right partner to help Pollicy take its digital presence to the next level.

02

About Cognitovia

Cognitovia is a full-service digital agency headquartered in Kampala, Uganda, combining neuroscience, behavioural psychology, and data-driven design to create digital experiences that resonate deeply with target audiences. Our work spans East Africa, North America, and Europe.

500+Clients Served
$100M+Revenue Generated
24Team Members
14dAvg. First Results
Our Core Services
Web Design & Development
Conversion-focused, accessible, mobile-first websites.
AI Consultancy
Workflow automation, chatbots, machine learning integration.
Neuromarketing & Strategy
Psychology-driven campaigns and data-backed growth plans.
Social Media Management
Strategy, content creation and community management.
Copywriting & Content
Words crafted to trigger action and build trust.
Analytics & Reporting
Data dashboards and insight frameworks for informed decisions.
03

Our Approach & Methodology

We follow a structured, collaborative five-phase process that keeps Pollicy's team informed and in control at every stage.

01
Discovery & Research
Stakeholder interviews, content audit, user persona mapping, and competitive analysis. We invest time upfront to understand Pollicy's audiences — researchers, funders, policy makers, and communities.
02
UX/UI Design
Wireframes and interactive prototypes in iterative cycles. All designs reviewed and approved by Pollicy before development begins. Feminist and Pan-African design principles embedded from the first sketch.
03
Development & CMS Build
Front-end and back-end development on the agreed platform (WordPress, Webflow or custom). Scalable architecture, secure codebase, mobile-first responsive build.
04
Testing, QA & Training
Cross-browser and cross-device testing, performance optimisation, UAT with Pollicy team, bug-fixing, security hardening, and staff CMS training with full documentation.
05
Launch & Post-Launch Support
Staged deployment with rollback plan. Analytics dashboards configured. Post-launch support covering bug fixes, uptime monitoring, and optimisation.
04

Scope of Work & Deliverables

A. Website Design & Development
  • Modern, responsive, mobile-first design aligned to Pollicy branding guidelines
  • UX/UI wireframes and interactive prototypes submitted for approval before build
  • Full site architecture: Home, About, Programmes, Research & Insights, Publications, News/Blog, Careers, Partners, Contact
  • Inclusive, accessible design (WCAG 2.1 AA compliance targeted)
B. Functionality Development
  • Dynamic content display for publications, blogs, and project pages
  • Searchable and filterable resource repositories
  • Newsletter subscription and mailing list integration
  • Multimedia embedding: video, audio, galleries, reports
  • Cross-browser and cross-device compatibility
  • Architecture for future integrations (events, campaigns, donation tools)
C. Content Management System
  • User-friendly CMS configured to Pollicy team's technical level
  • Content structures and reusable templates
  • Comprehensive CMS training for staff
  • Full documentation and knowledge transfer
D. Performance, Security & Compliance
  • SSL, encryption, secure authentication protocols
  • Compliance with applicable data protection and privacy standards
  • Performance optimisation: speed, Core Web Vitals, SEO fundamentals
  • Full UAT cycle, bug fixing, deployment validation
E. Analytics & Reporting
  • Google Analytics 4 (or equivalent) integration
  • Custom dashboard for traffic and engagement monitoring
  • Basic analytics reporting framework and user guide
F. Post-Launch Support
  • Agreed post-launch support period (minimum 30 days recommended)
  • Bug fixes, uptime monitoring, and stability assurance
  • Ongoing optimisation advisory available on retainer
Key Deliverables
  • Website wireframes and UX/UI design mockups
  • Fully developed and deployed Pollicy website
  • CMS setup with content structures and templates
  • CMS training guide and knowledge transfer session
  • Analytics integration and dashboard setup
  • Testing and deployment report
  • Post-launch support plan
05

Project Timeline

We propose a 10-week delivery timeline — comfortably within Pollicy's 2–4 month window.

PhaseActivitiesDurationWeek
01 — DiscoveryKickoff, stakeholder interviews, content audit, persona mapping1 week1
02 — UX/UI DesignWireframes, prototypes, design review & approval2 weeks2–3
03 — DevelopmentCMS setup, front-end, back-end, content templates3 weeks4–6
04 — Content & IntegrationContent migration, multimedia, newsletter, analytics1 week7
05 — Testing & QAUAT, cross-device testing, bug fixing, security audit1.5 weeks8–9
06 — Training & LaunchCMS training, staff handover, staged deployment0.5 weeks9
07 — Post-LaunchBug fixes, monitoring, optimisation (30 days)4 weeks10+
06

Portfolio & Relevant Experience

Cognitovia has delivered web projects across East Africa, Europe, and North America — spanning NGOs, SACCOs, churches, e-commerce, and professional services.

ClientURLSectorNotes
YoungLifeyounglife.orgNGO / Youth MinistryInternational NGO — complex, multi-audience website at scale.
GOG SACCOgogsacco.orgSACCO / Financial (Uganda)Clean, accessible, trust-building design for a membership organisation.
Gate Consulting RWgateconsulting.rwProfessional Services (RW)Cross-border East African delivery capability.
GHM Churchghmichurch.orgFaith-based Org (Germany)Responsive, multilingual-ready diaspora community site.
My Future Canadamyfuturecanada.comImmigration (Canada)High-trust, conversion-focused regulated service page.
Bookpoint UGbookpointug.comE-commerce (Uganda)Full e-commerce with catalogue, cart, and payment integration.
Treadlyfttreadlyft.comFitness / Services (USA)Energetic design with strong mobile UX.
Nature's Nest Juicerynaturesnestjuicery.comF&B / Consumer BrandVisual storytelling and online ordering integration.
Cognitovia AI Labcognitovia.com/aiTechnology / AIShowcase of emerging AI and automation capabilities.
07

Handler

This engagement will be led by Gideon Ntumwa and supported by Cognitovia's 24-person multidisciplinary team, every aspect handled by a dedicated specialist.

Gideon Ntumwa
Creative Director & Head of Marketing — Project Lead
Gideon oversees high-priority client engagements at Cognitovia, ensuring strategic alignment between client objectives and creative execution. He will be Pollicy's primary point of contact and will personally lead the discovery and design phases.
Supporting Team Disciplines
DisciplineSizeResponsibilities
UX/UI Design3Wireframing, prototyping, visual design, inclusive design
Front-End Development4HTML/CSS/JS, React, responsive build, accessibility
Back-End Development3Server, database, API integration, security
CMS Specialists2WordPress, Webflow, custom CMS configuration
QA & Testing2UAT, cross-device, performance, security testing
SEO & Analytics2Technical SEO, GA4, dashboards, reporting
Content & Copy2Content strategy, copywriting, editorial templates
Project Management2Timeline, communication, delivery coordination
AI & Automation2Emerging tech integration, chatbots, automation
Client Services2Training, documentation, post-launch support
08

Financial Proposal

Cognitovia is committed to delivering maximum value within a responsible budget. Our pricing reflects our East Africa base, lean team structure, and genuine interest in supporting Pollicy's mission.

DeliverableDescriptionCost (USD)
Discovery & UX ResearchStakeholder interviews, persona mapping, content audit, competitor analysis$50
UX/UI DesignWireframes, prototypes, visual design system, responsive layouts$100
Website DevelopmentFront-end, back-end, full-stack build on agreed CMS platform$800
CMS Setup & ConfigurationCMS installation, content structures, user roles$100
Functionality & IntegrationsSearch/filter, newsletter, multimedia, analytics, cross-browser$100
Testing, QA & SecurityUAT, bug fixing, security hardening, performance optimisation$150
Training & DocumentationStaff CMS training sessions, training guide, handover documentation$50
Website Management (30d)Bug fixes, uptime monitoring, optimisation advisory$100
TOTAL$1,450
Payment Terms
40%
Upon contract signature and project kickoff
30%
Upon approval of UX/UI designs and prototypes
20%
Upon successful website launch and deployment
10%
Upon completion of training and handover
09

Why Cognitovia

We understand that Pollicy will evaluate multiple proposals. Here is why Cognitovia is the right partner for this specific assignment:

Location
We are East Africa based
Kampala, Uganda — first-hand understanding of the East African digital landscape, connectivity contexts, and audience behaviours.
Experience
We have built NGO and civil society websites
YoungLife, GOG SACCO, Gate Consulting RW — we understand how mission-driven organisations communicate.
Values
We design with inclusion at the centre
Feminist and Pan-African design principles are not abstract to us — this is our standard practice, not a special accommodation.
Capability
We have a proven full-stack team
24 specialists across every discipline. You will never be waiting on one developer or dealing with subcontractors.
Flexibility
We are CMS-platform agnostic
Proficient in WordPress, Webflow, and custom frameworks. We recommend the best fit for Pollicy's long-term needs.
Speed
We deliver fast without cutting corners
14-day to first results — comfortably within your 2–4 month timeline.
10

Terms & Next Steps

Terms & Conditions
  • This proposal is valid for 30 days from the date of submission.
  • All intellectual property rights for the completed website will transfer to Pollicy upon final payment.
  • Cognitovia will maintain confidentiality of all Pollicy materials and data throughout the engagement.
  • Scope changes beyond the agreed deliverables will be discussed and agreed in writing before work proceeds.
  • Cognitovia carries professional indemnity coverage for all client engagements.
  • Post-launch support beyond the agreed period is available on a monthly retainer basis.
Next Steps
Step 1
Review this proposal and reach out with any questions or clarifications.
Step 2
We schedule a brief discovery call to align on scope, timeline, and CMS preference.
Step 3
Contract signature and 40% kickoff payment.
Step 4
Project kickoff — discovery and research phase begins within 3 business days.
Ready to get started?

We would love to discuss this proposal with Pollicy's team and get to work on something meaningful together.

Gideon Ntumwa — Creative Director / Head of Marketing
gideon@cognitovia.com cognitovia.com
"The best way to predict the future is to create it" ~ Abraham Lincoln